Marketing broadcast compliance

Marketing broadcasts carry the most risk to your number's quality rating. Callduck is designed for compliance-ready messaging operations and guards the send path so a careless broadcast can't slip through.

The rules

1. Opted-in only — never broadcast to a contact who has not opted in. See Opt-in collection.
2. Approved templates — marketing broadcasts must use a Meta-approved marketing template. See Message template approval.
3. Frequency & quality — don't over-message. Blocks and "report spam" actions lower your quality rating and can cut your messaging limit.
4. Clear opt-out — every marketing message needs an opt-out path (e.g. "Reply STOP to unsubscribe").

How Callduck enforces it

• Skips non-opted-in contacts — recipients without OPTED_IN status are excluded from the send, and you're warned before sending.
• Requires an approved template — marketing campaigns can only go out on a template Meta has approved.
• Consent confirmation — Callduck surfaces opt-in counts so you confirm who you're really reaching.
• Audit trail — who created and who approved each campaign is logged.
• Opt-out honored — anyone who has opted out is suppressed automatically. See Opt-out handling.

> Callduck reduces the risk of a non-compliant send, but the content, cadence, and consent are your responsibility under the WhatsApp Business Messaging Policy and local law.